Tuesday, 22 November 2016

Previous Exam Questions

Audience and Institution Questions



January 2010 
“Media production is dominated by global institutions, which sell their products and services to national audiences”. To what extent do you agree with this statement?

June 2010 
What significance does the continuing development of digital media technology have for media institutions and audiences?

January 2011
Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area?

June 2011
“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices”. To what extent would you agree with this statement, within the media area you have studied?

January 2012 
To what extent does digital distribution affect the marketing and consumption of media products in the area of media you have studied?

June 2012
"Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your media area? 

January 2013
What impact does media ownership have upon the range of products available to audiences in the media area you have studied?

June 2013
Evaluate the role of digital technologies in the marketing and consumption of products in the media are you have studied.

June 2014
The increase in hardware and content in media industries has been significant in recent years. Discuss the effect this has had on institutions and audiences in the media area you have studied.

Monday, 21 November 2016

Theorists

Tessa Perkins:

Tessa Perkins believes that stereotypes are a complicated process and that there are many assumptions that can be challenged.

Perkins believes there are 5 assumptions that could be wrong or challenged:
Stereotypes are not always negative such as English people are polite
That stereotypes are not limited to being about minority groups or those with less status/power such as the stereotype of "Upper class twits" or that "white" people have very little culture
That they can be about the persons own group
That they don't stay the same and can change with the change of culture and time
That they aren't always untrue and can be accurate

Tessa Perkins believes that stereotypes have implications on society such as:
They are normally (not always) incorrect about the group and often negative
They are about a group that society as a whole have limited contact with, which leads to less knowledge and the stereotypes being created.
They are often centered around minority and lower class groups which nearly always creates a negative image, leading to the upper class being viewed with more.
People often link stereotypes to the group and then don't really change their minds, this can lead to a very negative image of the group which causes a self fulling prophecy from the group as they act negatively like how they are believed to act.      
Due to the stereotype of the group, other members of society's behaviour towards this group can be predicted which can cause unfair and harsh treatment of the group members.
Stereotypes must have some truth within them as they are key part of understanding the world and are so influential on understanding society.

Perkins assumptions that can be challenged are definitely challenged in the Hotel Babylon clip; nearly every stereotype in the clip are negative such as ethnic minorities not being very clever and have low status and lower pay jobs like cleaning. The only positive representations in the clip is when the white security guards stand up to the white policemen; however as this is not a stereotype and is a unconventional representation it show how stereotypes are often negative. The Hotel Babylon clip dose show how stereotypes are not just limited to minority groups; although the minority groups were stereotyped in this clip so were the larger groups like white females. In this clip the stereotype of white females having a simple clerical job, who is pretty and can be quite revealing is met as show by the receptionist, who is a white female, dressed to please male audiences (the male gaze) and has a simple basic job.

Leon Festinger:

Leon Festinger believes that we seek to find confirmation of our thoughts and ideas. He believes that we don't like to change or alter our ideas unless there is a lot of proof. This can explain why people like/enjoy Hotel Babylon and other similar TV Drama's so much. They appear to enforce and prove the stereotypes that everyone has grown so comfortable with and offer the reassurance that these ideas are correct. As according to Festinger we find this comforting as we are always looking for confirmation that these ideas are true and accurate, hence why programmes like Hotel Babylon are so popular.

Alvarado's Racial Stereotypes Theory:

Alvarado's theory is that race is represented in four different ways:

1) Pitifully-he believes that some races are represented to make the audience feel pity for those being represented. An example of this when African families/children are represented as starving and dying from poverty. This evokes pity and feeling of wanting to help from the audience.

2) Dangerous- Some races are represented as dangerous such as sometimes Asians in particular men. When one member of the race is represented this way the ideas and representation are often connotated and spread to the rest of the race.

3) Exotic- This is where the race is represented as different due to them being from somewhere so far away and often comes across as sexy. This in particular happens to women and the race of Latino Americans, this is represented by suggestive dancing, flirtatious behavior and racy costumes.

4) Comically- This can often happened when there is only one member of that race in group of members of a different race. This can happen when a Welsh person is a group of English people ect... this carries one to stereotype the rest of the race this way.


Roland Barthes 

Roland Barthes theories are used to understand/explain how texts and media texts are understood by an audience. He explains this by cultural codes which is done by looking at cultural norms and influences. He believes that how each person of the audience understands and views the media texts is massively effected by how they personally understand society and their own views.

Barthes believes there will be a least one of the 5 codes in any text or narrative. He also believes that texts can either be open or closed; open being the text can understood in many different ways and closed being the text can really only be understood one way.

Barthes 5 Codes:

Hermeneutic/Enigma Code- this is where a mystery within the text, clues can be hinted at throughout the text however no real answers are given. These enigmas lead the audience to want to know more and to carry on following the text. If the enigmas are left un-answered at the end of a text it can frustrate as much as excited the audience.

Proairetic/Action Code- this is where the text carries action within it. This can build the tension and suspense for the audience. The action that builds can indicate the next event in the text or narrative, which leads the audience to guess what is happening next.

Semantic Code- this part of the text can hint at or clearly have different meanings. The specific part of the text that dose this called Semes and this can connotate other meanings for the audience, allowing the audience to see past the literal meaning.

Symbolic Code- this about the part of the text that symbolizes and is closely linked to the semantic code. Symbolism covers a wider area of the text to create a broader and more in depth meaning whereas semes are more specific. Symbolism is used to show contrasting and opposite ideas, a deeper meaning, to increase tension and suspense and carry on the character development.

Referential Code- this is intertextuality which refers different areas of knowledge. This creates familiarity for the audience such as using ideas like the foundation of science and history.

Friday, 18 November 2016

Star Wars: Force Awakens& Ex-Machina Marketing Research

Websites:

Star Wars: Star Wars has its own official website (www.starwars.com) where a lot of marketing took place for The Force Awakens. Having already secured a massive fan base, fans knew to check the website for updates and here learnt everything they needed to know for the new film from the release dates to fan exclusives. The trailers were also released onto this website and onto YouTube by the wireless communications company Version. These trailers smashed world records with their viewing figures in 24 hours by being released onto these websites.  
Star Wars also used Google as another website to market allowing users to choose between the "Dark Side and the Light Side" on the search engine.
Force Friday was another marketing campaign which was shown to audiences via the website of YouTube. This 24 hour live streaming event of fans unboxing never before seen merchandise was not only to advertise the products available but to help advertise the film itself.
 
Ex-Machina: Ex-Machina also it own website (www.exmachina-movie.com) where again information about the film was released and marketed on here. The website is very simplistic with the trailer and link to buy the film.

Social Media:

star wars marketingStar Wars: Stars Wars massively used social media to market The Force Awakens. They had their own Instagram, Twitter and Facebook pages which massively increased the hype and excitement for the film. Along with the official social media profiles for the film the actors and producing team also their own Instagrams ect.. that also massively promoted the film. Star Wars had interest from different media sites including Tumblr as show by this pie chart. Snapchat and Facebook filters were available for users to use and the Instagram account to date has an massive 5.9 million followers and Twitter with 2.47 million followers.

Ex-Machina: Ex-Machina used the online dating social media app Tinder in a unique way that raised a few eyebrows to market and attract audiences. They created a fake Tinder profile of their main character Ava, who during a conversation with the audience then gave them a link to the official Instagram page. Many people fully believed Ava was real person and had a surprise when they followed the link to the Instagram page to see that is was in fact an marketing campaign for the film. This caused mixed reactions from critics, many phrased the personal technique used and believed it was innovative, different and a successful way to advertise and is acclaimed as one the best marketing campaigns for a film. This marketing was also praised for its incredible and effective links to the film; it really focused in and empathized all the issues the film raises. Other believed this was an deceitful advertising campaign that pushed the boundaries on consent and privacy issues and did not fully approve of this way of advertising. This direct advertising and the slight controversy surrounding it created a lot of interest and intrigue for the film as the debate about the techniques used were also featured in main stream media, allowing the film to marketed even more.

Trailers:

Star Wars: A lot of the advertising and hype for Star Wars was initiated and carried on by the trailers. As this was the first glimpse at the film many fans had been waiting for, for years this really built up excitement for the film. The first trailer was released on the 28th November 2016 in selected cinemas in the USA and Canada as well as being available on YouTube and the iTunes store. On YouTube this first trailer broke records for the amount of views in the first week of 58.2 million. Another teaser trailer was released at the Star Wars Celebration in California on the 16th April 2015 which received an amazing reaction from the crowd there before then being matched when this trailer broke the record for the most viewed film trailer in 24 hours on YouTube hitting 30.65 million views. The third trailer was released in October 2015 during the halftime break of the American show Monday Night Football and was then released online. Using the TV show Monday Night Football to release the trailer allowed Star Wars The Force Awakens to be marketed at many different types of audiences. This trailer also gained a lot of views within 24 hours and with fans loving it on social media. Star Wars The Force Awakens also released a Japanese trailer to ensure that all audience demographics were reached. Overall the trailers for this film were a massive part of the advertising campaign, creating quite possibly the biggest hype and interest as well as reaching the most audiences.

Ex-Machina: Ex-Machina also released a trailer on the 30th October 2014 by Universal Pictures onto YouTube. The trailer was also shown in cinema's.

Posters:

The Force Awakens posterStar Wars: During Disney's D23 Expo in August 2015 (a fan convention) a commemorative poster was released exclusively to the fan attending which was designed by Drew Struzan who also designed the posters for the other Star Wars films that featured Luke Skywalker. In October 2015 another poster was also released, again this was a massive success on social media spreading it to even more audiences.







Ex-Machina: Ex-Machina also released posters many featuring the tag line "There's nothing more human than the will to survive" on the 29th October 2015.


Chat Shows&TV Interviews:

Star Wars: Both the cast mainly Daisy Ridley and John Boyega with Harrison Ford, Carrie Fisher, Lupita Nyong'o, Billy Lourd and J.J. Abram's the director joining in or having solo spots appeared on many different American and British chat shows including: Good Morning America (2nd December 2015), Tonight Show With Jimmy Fallon (3rd December 2015), Live With Kelly and Micheal (8th December 2015), The Ellen DeGeneres Show (7th December 2015) and the Daily Show with Trevor Noah (2nd December 2015) and the Graham Norton Show. This massive coverage over TV especially in America would really help to market the film to all audience demographics.

Ex-Machina: While Ex-Machina did not feature on any main stream TV chat shows they did plenty of online interviews with successful YouTube channels and media companies like Screenrant and Beyond The Trailer, successful online blogs like Redbrick Film and We Got This Covered as well as interviews with newspapers such as The Guardian and The Telegraph.

Product Tie Ins&Toys: 

Image result for star wars advertising tescoStar Wars: Star Wars had a mass amount of merchandise and toys available which majorly increased the interest in the film. The offical merchandise was available from the Disney Store both online and in store as well as from the offical Star Wars Website. Disney/Star Wars also teamed up with other toy company's like Build A Bear to market the film and sell products. This widely known retail and online store would have helped to market Star Wars The Force Awakens to a wider audience demo-graphic of younger viewers; this is the same idea used for when they teamed up with Lego to create more products aimed at younger audience.
There were also other products other than toys such as the makeup range released by Cover Girl and Max Factor with the probable aim to market to female audiences, the range with Hot Wheels to attract American younger boys and the team up with Tesco to attract families as a whole. This very well recognized and popular brands meant that audiences saw the film being marketed a lot and everywhere. This blanket marketing ensured that audiences couldn't avoid seeing or knowing about the film.

Ex-Machina: Ex-Machina have no official merchandise out however they are some fan made products available. Ex-Machina also have no tie in products.

Monday, 7 November 2016

Ex-Machina Review

Ex-Machina Review
Ex-Machina was directed and written by Alex Garland who is well known for amazing dystopia type screen-writings like Never Let Me Go which Ex-Machina certainly lives up to. This twisting tale, full of dramatic plot twists stars a well credited cast of Alicia Vikander, Domhnall Gleeson and Oscar Isaac who perfectly act out their roles to create truly convincing characters that engage the audience.

The producers of the film are Andrew Macdonald and Allon Reich, Macdonald who has worked with Garland before; this great team produced a simply stunning film with the aid of the effects from the company Double Negative. Double Negative are a critically acclaimed British special effects company that have won Academy Awards for previous and also gained another for Ex-Machina. This prestige shows just how good these effects were, with Alicia’s incredible acting and the ever realistic effects it was easy to forget the character Ava was a robot just like Caleb did in the film. The production took place in a mere six weeks, with a budget of $15 million although the audience would never even guess this a low budget film. Using gorgeous locations like Norway to shoot the impressive outside scenes and this cleverly added an air of sophistication to the film which hooked audiences. The film score of this film is owed a lot of credit for increasing audience enjoyment and empathises with the characters. Conducted by Ben Salisbury and Geoff Barrow the film score is perfect match to increase the tension and suspense during the film. The special effects used to create Ava such as using rotoscoping and camera and body tracking systems, with the soundtrack and all acted immaculately created a brilliant film.

The ethical and moral questions raised in this film really do hit home to the audience and leave them reeling and wondering after the film. Ex-Machina covers the ethical issues of when a machine/robot is no longer a machine, has consciousness and is human. This is where the film delves into when or if you should give conscious machines human rights, such as not being locked up and allowed freedom which is something Ava suffers from. Due to Ava being brilliantly acted by Alicia Vikander and the audience viewing everything from Caleb’s view point again expertly acted by Domhnall Gleeson the audience quickly begin to feel for Ava and see her as human. The amazing effects must also be credited here as this helps to portray the ethical issues in this film and helping create Ava be seen as a life like human, which allows the audience to really reflect on ethical raised.

Overall I believe this film is a very cleverly written with the plot twists really shocking the audience and well produced and directed. The acting and special effects deserve extra credit for really bringing the film to life allowing the ethical issues to be raised and accurately portrayed. Everything manages to tie in every well in this film from the music to the locations used which leads it hard to believe that film is a low budget production.






Thursday, 3 November 2016

Disability Representation

The A Word:

The A Word is a BBC drama that ran for 6 episodes and is about a 5 year old called Joe who has autism and how his family cope with it. This portrays how a family deals and work with a child's disability; first they won't accept they are too sacred of the stigma it will bring especially as they live in a small village in the Lake District where everyone knows everyone's business and there is rarely anyone not "normal". This represents the stigma that many carry/worry about if being disabled/ having a disabled family member live with and how disability is judged as so negative that would would rather keep it secret or refuse to acknowledge it. This particularly shown to be worse in rural areas as shown in the A Word the people can be less accepting reinforcing the negative image of disability. As the drama develops it shows how the family struggle to decide what to do help Joe; this represents how much effort and work is put into helping a disabled family member and how this can put a strain on the family. Again this is an negative image of disability. The A Word can also represent disability in a positive way as well as it shows how the family will not give up on Joe and still love him fully regardless of his disability, Joe is also a lovable character that the audiences feel for which represents how a disability doesn't stop people from being likable.

Sherlock:

Sherlock is a BBC drama that is based of the books by Sir Arthur Conan Doyle. In the BBC series staring Benedict Cumberbatch as Sherlock Homes and Martin Freeman as John Watson especially in the first episodes John Watson is represented as having symptoms at least of PTSD post traumatic stress disorder. He suffers from nightmares, trust issues, an intermittent tremor and a psychomatic limp. The first episode starts with John talking to his therapist where he is rather reluctant to go into detail and tries to claim hes fine. This represents how although John has gone to see a therapist he still can't admit anything is wrong. This is typical representation of disability particularity a mental disability of denying and claiming to cope. This is a very typical representation of males with disability in the media. As the episode and series continues John's illness is very quickly forgotten about and it appears that Sherlock and the adrenaline from the crimes have "cured" him. This is not a very good representation and often angers fans and viewers as they see it as completely unrealistic and a unfair portrayal of the disability. This represents the disability in a negative light as by completely ignoring it, it is represented as a weakness and as it is so easily "cured" in the TV show many people feel that it dose not represent just how hard it is to deal with and again paints the image of feebleness among people that do suffer from it. This is typical representation of disability for it to be shown as a weakness and something can easily be managed. This is particularly key for mental disabilities.

Holby City:

Zosia March is a junior doctor in the BBC drama Holby City. The first sign of the disorder is shown when Zosia has a particularly bad relationship breakup with another doctor Jesse. From here Zosia takes drugs to try to help her heart break and often goes out drinking which only worsens her mental state. Zosia is manic and out of control to the point where she puts patients lives at danger; her father (also in the programme) is Guy Self a top neurosurgeon and he refuses to acknowledge there is something mentally wrong with Zoisa. This is a negative representation of disability as it shows how people will not accept and are ashamed to admit it either for themselves or for family members. After seeing Zosia's video dairies where she talks about her mental state of mind, Guy accepts she needs help and sends her to a rehab clinic. Here is formally diagnosed with bipolar disorder. Again Guy can not bring himself to believe she has a real diagnosed        







   

Friday, 28 October 2016

Ex-Machina Research

Producers: Andrew Macdonald and Allon Reich

Director: Alex Garland

Distributor: Universal Pictures

Cast: Alicia Vikander, Domhnall Gleeson, Oscar Isaac and Sonoya Mizuno

Budget: $15 million

Locations: Pinewood Studios, Juvet Landscape Hotel- Valldalen, Norway, Bloomberg Head Office- Finsbury Square, London.

Technology: The film was shot live action and then had effects added post production, no green screens or special effects were used while filming. This was so that the actors Vikander and Isaac could act out real life conversations while actually speaking to one another to ensure that the audience could relate more. Ava the main robotic character was filmed with the actress Alicia Vikander in the scenes and without her; this was so they could film the background she would be in. As they were only using certain parts of her body, like her hands and face these were kept and rotoscoped and they used camera and body tracking systems to follow Alicia's movements and create CGI robotic movements. They also used other visual effects for different aspects. The visual effects company was the British company Double Negative who have won Oscars for their work on Interception and Interstellar. 350 of the 800 VFX shots were used for Ava and the other robots.

Number Of Screens-Opening Weekend: 1259 in the USA

Number Of Screens-Peak Number: 2004 in the USA

Box Office Figures: $36.9 million worldwide and $250,00 USA.

The production companies for Ex-Machina were Film4 and DNA Films; Film4 is the UK production company that is owned by Channel Four Television Company and is responsible for being some of the productions companies for gritty, real life almost dystopia films like Never Let Me Go, 12 Years A Slave, The Iron Lady, 127 Hours and Slumdog Millionaire. DNA Films is another British company that was founded by Andrew Macdonald and Duncan Kenworthy they have co-produced Never Let Me Go, The History Boys and Love Actually. Both of these companies have worked together in films like Never Let Go and despite being much smaller production companies have still done very well. Both are acclaimed as some of the best British Film Production Companies and as shown by films like Ex-Machina, 12 Years A Slave and Love Actually can be a box office success. While they collaborate with much bigger companies like Universal and Disney they can still produce a very successful film which grips audiences. While these films may not be classed as a big films in comparison to other movies they have still done well, are well received and are generally well known among audiences. Despite these films not having the most impressive budget, they worked with it (such as Ex-Machina being filmed in 6 weeks and using less well known but still credited actors like Domhall Glesson and Oscar Isaac) to create films that are still well produced and a success. This show how production compaines do not need to be massive to produce successful films.

The two productions companies in this film were Film4 and DNA Films and was distributed by Universal Pictures and A24 Films in the USA. By working with Universal to distribute the film this allows Film4 and DNA Films to reach a lot wider audiences as simply Universal are a far bigger company. As a household name in the film industry and with worldwide fame and acknowledgement Ex-Machina was able to reach far more audiences with Universal. Ex-Machina was also distributed on DVD and Blu-Ray by Lionsgate Home Entertainment in the USA another far bigger company that allows more audiences wider access to Ex-Machina helping to improve the success of the film. Film4 and DNA Films working together (as they have done before) can help promote their businesses as it allows them to pool their resources together to create the best film. Film4 having produced more films than DNA Films can offer and thier expertise and experience and likewise DNA Films can provide a great writer and producer of Andrew Macdonald. Andrew Macdonald and DNA Films will also bring more success to Film4 as Macdonald is already a famous writer that will generate interest in the film and boost Film4's fame. Both businesses will benefit from working together as they can also share their money to help improve their budget and audiences will recognize that the two companies worked well together so be more inclined to see a film produced by these companies again especially if they collaborate.

The amount of different ways that audiences can now view films have impacted the distribution companies in particular. In the modern environment what modern day viewers want is to be able view and stream films on any device whenever they want; this is the new technologies. Audiences are more inclined to watch films at home rather than at the cinema. This means that distribution companies and marketing companies really need to be able to entice audiences to go to the cinema to view the film and to also make the film accessible on many different formats. This can be done as while not as popular as it was 10 years ago, the cinema is still something that most people still go to and enjoy. Often the add campaigns and bonuses that are received at cinemas encourage audiences such as the deals on tickets with phone companies ect. Sometimes people prefer to stay at home rather than go out to the cinema which allowed sites like Netflix to become massive successes. This is why film companies need to ensure their film is not just accessible in cinemas but on a lot of platforms to allow for the most success. Ex-Machina is available to view/ download on many different streaming websites such as Netflix, Amazon, iTunes and GooglePlay. This allows audiences to view the film however they like. Ex-Machina was released in the UK by Universal Pictures on 21st January 2015 and in the USA by A24 Films on 14th March 2016. Ex-Machina was also released on DVD, Blu-ray and on download on 14th July 2015. In some cases people don't watch the films legally and use websites like Putlocker to view the film which impacts negatively on the production companies as they make less money. This is a new technology that is recent and nowadays more of a threat to the success of films.

Technologies have not just advanced in the way of viewing films but also in the technology used to create the film, this is something Ex-Machina has taken advantage of to really engage and attract modern audiences. More modern audiences have become used to seeing an impressive array of special effects and Ex-Machina follows this trend by using mainly the special effects company Double Negative. Double Negative are a highly successful visual and special effects company and Europe's largest visual effects provider for film; this British company have worked on highly successful productions like the 2009 Sherlock Holmes film, the Harry Potter franchise, the Batman franchise and Quantum of Solace. As well as working for massively successful films, Double Negative have had personal success too like such as Academy Awards/Oscars for Interception, Interstellar and Ex-Machina. This shows the massive advances in technologies that audiences now expect to see in films and the exceptional standards audiences want. Ex-Machina certainly reaches this standard with stunning effects that earned it an Academy Award. Ex-Machina has gained a lot of success and audience acknowledgement as have Film4 and DNA Films by working with Double Negative as here a massive company in the film industry has brought its success and knowledge to aid production. Winning an Oscar and simply working with Double Negative would have brought a lot more profile and audience interest to the film helping create the overall success of the film.        

Marketing has also benefitted from the new technologies which is shown by how one of Ex-Machina's advertising campaigns was done using completely social media which is also known as viral marketing. A Tinder dating profile account was created using Alicia Vikander as the profile user who then messaged Tinder users with robotic like message such as comments about "humans" before then referring the user to the Instagram page for the film. While this tied in with the whole theme of the film a few eyebrows were raised at the tatics used like a fake account. This type of marketing where direct contact is made with the consumers is a definite advance in technological advantages and although may raise few issues is still very effective and cheaper marketing for films. This innovative marketing technique was also praised as well as frowned upon, which generates more interest and success for the film. Filming and distribution also used new technologies as the film was shot on 4K resolution. This is a digital way of filming and allows there to be a much faster adoption rate which will help benefit and lower distribution costs to cinemas. The quality is also very good on this film and this way of filming has only been around for just over 10 years which shows how new technological advances have benefitted/ been used in this film.

Different technologies have particularly helped each other in this film as shown by how Film4, DNA Films and Double Negative have worked together to create an Oscar winning film. The production teams filmed and prepared all the shots that needed editing with special effects as shown by how they filmed the background ready for Double Negative to use to create Ava. Music was also an important element/ technology for this film as it played a major part in the experience for the audience. The music was composed by Ben Salisbury and Geoff Barrow; Salisbury has worked on the BAFTA nominated David Attenborough series The Life Of Mammals and Barrow has collaborated with Salisbury before to create a album inspired from the film Dredd. This shows how the technologies of the music industry are working with the film industry technology to create this film. The marketing also benefitted from different technologies such as social media as they used Tinder and Instagram to advertise the film; again different technologies are coming together in all aspects of the film.        

As a modern day viewer I like being able to view the film how I would like, where I would like and on what device I would like; sometimes I may struggle to find the time to go the cinema, at my age may struggle to get there and often when I do have free time would rather spend it relaxing at home. This is why apps and websites like iTunes and Netflix are a great benefit to the modern day viewer as it allows us to have control over our own viewing choices. While I see that downloading may not always benefit the film company (such as on illegal websites) it is easy to understand why people do. The new technologies are always a benefit especially when the special effects impress as they do in this film; the soundtrack was also very cleverly put together and another strong point of this film that is hard to believe is low budget film. The advertising campaign for this film was also interesting and quirky as well as the use of social media like Instagram is something that appeals and is effective.















Doc Martin-Regional Identity

The clip starts with the 3 men talking in a room which as shown by the mise en scene is quite basic and someone has just moved in. The basicness of the room represents the typical idea that Cornish people and people who live rurally have less knowledge and are less adavanced. The men are talking which is a diegetic and synchronous sound and this represents their regional identity by their different accents. The father and son are from Cornwall (as shown by their accents) and this carries the stereotypical image of being "backwards" and being less smart. This is represented especially in the older man as he rambles on and doesn't really make sense which meets the stereotype that Cornish people are less intelligent. The son is also Cornish however he is represented as less stereotypical as he knows the answers; however as the shot reverse shots between the father and son show the father laughs at the sons knowledge which installs the typical Cornish stereotype. Doc Martin's far posher, neater and sharper clothes (which is mise en scene) also represents regional identity as it represents him as smarter, more authoritative and modern than the Cornish people who are in workers clothes which represents them as less than him, with less status and intelligence. The use of a wide, establishing shot shows this binary contrast. The diegetic sound of Doc Martins accent also represent regional identity as his is far posher and better pronounced linking him to the stereotypical image of a upper class, almost obnoxious Londoner.

As the scene carries on shallow focus shows Doc Martins frustration and anger at the chaos that occurs this represents the common stereotype of regional identity of city people being more stressed and far more impatient. The sound of him shouting is a diegetic sound which represents the snappy, irritable stereotype of people from the city. The binary contrast to this as shown by the continuity editing is how relaxed the Cornish people are; they come across as not fussed by the mess which meets the stereotype they are more laid back and less tense than city bred people. When Doc Martin is shouting at the Cornish people this diegetic sound and the shot reverse shot editing where shallow focus is used Doc Martin is represented with more power and authority. The shallow focus shows how the Cornish people listen to Doc Martin and follow his commands; this meets the regional identity stereotype that more rural countryside people have less status and are more followers than leaders, this also shows how Doc Martin is still frustrated at their stereotypical lax attitude. The diegetic sound of shouting from Doc Martin can also connotate how he feels is above the others which meets the common stereotype that people from the city are snobby and believe themselves to be the best. Music begins playing when Doc Martin addresses the dog and this non-diegetic and asynchronous sound that begins to play can represent how he holds the power and control over the situation in comparison to the other characters who have no music accompanying them.

This music carries on as he paces up the street and this as well as the tracking shot with the slightly faster editing still represents his frustration and impatience which is a typical image of regional identity of people from the city. The mise en scene of the town paint the typical image of a quite rural town, where everyone is laid back and pretty friendly; this represents country people stereotypically as laid back and relaxed. The music continues while in the police station and this connotes the idea that Doc Martin is still in control which matches the city stereotype. While in the police station the mise en scene represents the police man as a stereotypical countryside policeman: he is hoovering which shows there are no crimes to solve which fits the stereotypical image of a sleepy peaceful town and its inhabitants and there are no weapons on his uniform or in the station again fitting the image of a relaxed and safe town. Doc Martin carries on the city stereotype while talking in the police station; this diegetic sound is him interrupting the policeman and being quite rude which connotates the stereotypical image of people from the city being harsh, cold and business like. This image is further established by the fact that Doc Martin is still wearing his suit which is a binary opposition to the casual clothing of the towns people. The loud diegetic sound of the door slamming is clearly louder over the sound of the music further highlighting Doc Martins frustration.

Once leaving the police station a tracking shot follows Doc Martin down street where he then meets a new character. This woman dose not fully fit the countryside representation as shown by the mise en scene as she is dressed smarter and fancier than the other townspeople and also carries a weaker accent however she is still less formal than Doc Martin which still installs the representation that city people are more formal and professional. While talking to Doc Martin (diegetic sound) she comes across as flirty and a bit of busybody which can meet stereotypical ideas of woman in countryside and rural communities being almost nosy and quite involved in peoples life's. This is further displayed by that she walks with Doc Martin down the street as shown by the tracking and panning shots even though Doc Martins manner suggests the conversation is over. Again Doc Martins power and authority is shown in this sequence as the panning shots show him placed higher in the scene again connotating the image that city people have more influence than country people.

The final character he meets is an old woman unloading her vegetables as shown by a slow climbing shot; this meets the stereotypical idea of regional identity as the woman is clearly a farmer as shown by the mise en scene of her clothes, which are very casual and almost scruffy and her vegetables. She however dose not fit the common stereotype as she is the one person who is portrayed to the audience as equal or better than Doc Martin. This is shown by the way she talks to Doc Martin a diegetic sound that gives her more authority over him, she is also less heavily accented than the other townspeople which links away from the stereotype. When the camera next pans it follows her movements and not Doc Martins like before which also shows how here she in not meeting the stereotype of country people compared to city people.